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Sex doll market takes off in China following explosive Single’s Day sales

While Black Friday sales in America have fallen 10% compared to last year, the shopping craze in China is on the rise. November 11th was Single’s Day in China, when sellers of hot items like electronics and mobile devices can make a whole month’s worth of sales within a single day. In the past, electronics companies like Xiaomi have marked their market ascension with their sales volume statistics on Single’s Day. However, there was also another rather unexpected item that proved to be in high demand on Single’s Day – sex dolls.

Lucrative market – Sex doll seller sells one girl per minute

A quick search for “sex dolls” in one Chinese e-commerce platform yielded a result of about 62,000 products – all facsimiles of young pretty females. The sex dolls are intricately designed, usually made of silicone, possessing the ideal female figure. Some came in sexy outfits, and others even sported a familiar celebrity’s face. Prices for these dolls varied greatly, ranging from possibly questionable models for 100 yuan (16 USD) to more premium models costing tens of thousands of yuan (1600 USD).

One reporter contacted a seller specializing on real sex dolls online, who proudly stated that one of her dolls brought in more than 1000 orders on Single’s Day. The seller’s total Single’s Day sales surpassed more than 1500 units, with sales averaging at about one doll sold every minute.

The widespread growth of e-commerce in China has also given birth to another sex toy-related phenomenon- automated sex toy stores. One sex doll e-shop owner stated that their unmanned store was doing quite well, and a turnover of around RMB5000 a month was common. As there was no manpower cost involved, the owner could also hold a day job, thus earning two incomes at the same time. The owner further added that investment was low, and with the exclusion of rent, the starting cost for the necessary equipment was only about 30 thousand yuan, which could be recovered within a year.

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